Graphic Designer + Creative Strategist
SHINE LA
Encourage Community. Encourage Health.
A sponsored project for improved wellness and equity in Los Angeles County. A small team in conjunction with Designmatters (ArtCenter College of Design), Cedars-Sinai Health and Equity, the Los Angeles Department of Recreation and Parks, Garmin, and Discovery Cube. The challenge was to create tools for Angelenos to be 10% more active between now and the upcoming 2028 Olympics in an effort to impact the overall health of this large, diverse community.
Environmental, analog, digital, and graphic identity systems were designed to encourage playful activities. These tools were used to capture data for further studies on the impact of what a little extra can do for a large population. The first phase of this project is currently being tested and will be refined in 9 parks with the goal of expanding to fifty-two parks.
Graphic Identity
Having worked with targeted communities for over 15 years, I was able to contribute unique insight, research, and community outreach for our team's graphic identity and specific environmental graphic design solutions.
Primary Color
Secondary Color
Tertiary Color
Typographic Style
Iconography
Illustration Style
Application Splash Screen
DISCOVER & CALENDAR
Digital Systems
Based on the needs of different target markets, the developed application has easy access to community information, offered opportunities, exercise incentives, a point-of-sale, and scheduling for individuals and families.
Calendar
Search for Experience
Experience
Favorites
Level Up
Gamified rewards system designed to motivate and build community through badge collection, sharing momentum, and time-based goals.
Web Design for a Multicultural Audience
Simple, motivating, and engaging through use of video, layout, language, and graphic elements based on research, community interviews, and stakeholder communication. Designed with a diverse multi-cultural audience in the forefront.
Fashion and Data
Based on the needs of different target markets, the developed application has easy access to community information, offered opportunities, exercise incentives, a point-of-sale, and scheduling for individuals and families.
Printed Media
Coordination of visual languages between city and park campaigns unify, bring curiosity, and reinforce overall messaging.
Environmental Graphics
Community outreach and over 15 years of direct interaction with targeted neighborhoods helped inform strategy and design solutions. Environmental graphics give ownership to communities through under utilized wall space, design briefs catering to local artists, community participation, and a connection with the Los Angeles Department of Cultural Affairs.
